From & Subject Lines
The key to getting eye on your ad are these two elements. Not the art. Keep them short, funny, punchy, edgy, or vague.
Need some help with your subject lines? Did you know that we create subject lines for our clients at no additional cost? Give us a shot on your next ad to see if we can’t help maximize your opens.
Art Files
Art files should be designed differently from tradeshow/sales handouts. They should drive viewer to your landing page, and only focus on one particular product. It should not give them all the details.
The art is what drives clicks.
Art Specs for broadcast: Width: 650 pixels, DPI: 72dpi. Color mode: RGB, File type: jpg, gif, png. Max file size: 1MB. HTML docs must remove html and body tags. All css must be inline, and images must include full url starting with http://
Landing Pages
Ensure you landing page coincides with the product in the art file.
This is the place to include product specs and pricing, ordering and production info, and contact forms.
Put your best foot forward and include videos, case studies, and additional tools to help viewers take that next step.
Videos
Length – 30 seconds to no more than 1:30. Short videos keep them interested and excited.
They also increase the stickiness of your landing pages.
Privacy
We do not provide our advertisers with a any direct subscriber contact information from our database. This includes unsubscribed email addresses.
The only channel for an advertiser to receive a subscriber’s contact info is for an interested subscriber to contact that advertiser directly.
Where can I get me free ePages?
Please visit https://DASH.eightlegged.media/epage-signup/ or login to your DASH account at http://DASH.eightlegged.media/login.
You should. These 5 Basic Questions of Marketing can be the foundation of successfully understanding how your product fits into your customer’s plans.
1. Who is our ideal customer?
2. How can we best reach customers matching that profile?
3. How can we best add value to that customer’s life, career or company?
4. How can we articulate that value to the customer in 15 words or less?
5. Why are we better than the alternatives?
When you partner with Eight Legged Media, you are working with a team of professionals that focus on delivering engaging campaigns for use within the promotional products industry. We develop cohesive marketing programs that generate results while working directly with your other vendors. Let us act as the central hub for all your marketing needs. We are the experts in marketing to the industry, and have over 40 years of combined history to prove it.
